The Lincoln Highway National Museum & Archives 102 Old Lincoln Way West Galion, Ohio 44833 (202) 536-5329

Lincoln Highway Radio Show

It appears only 14 Lincoln Highway "Print Ads" were produced.

All twelve of the 1940 "Ad Slicks" are original and came from the files
of Benton & Bowles Advertising Agency in New York City.

They are the only known copies.

The last "Print Ads" are from the San Francisco Examiner
and ran on January 11th and December 27th in 1941.

Apparently there were no Ads placed in 1942.

While it seems strange for such huge gaps
in frequency and placement,
searches in the San Francisco Examiner &
Los Angeles Times reveal this to be the case.

The "Trade Ads" from Progressive Grocer and Syndicate Store Merchandiser
discribe a "Big Newspaper Campaign" every week,
PLUS a "Smashing magazine campaign to big volume shoe polish usuers"
PLUS "Big full color ads in "American Weekly" and "This Week"."

"American Weekly" and "This Week" were both Sunday Magazine inserts in
big city papers and produced by the Hearst Corporation and United Newspapers.

However, after rather extensive searches in both no Ads have been found.

The "Print Ads" feature the weekly "Hollywood Star" with Theme
and appeared in newspapers across the Country.

Trade Ads 1940--Lincoln Highway Radio Show--1940

MONTH	THEME	PUBLICATION	SIZE	VIEW AD
March	SHINOLA Presents "Lincoln Highway"	*****	4 1/2 x 6 5/8	Click Here
March	Greatest Campaign in the History of SHINOLA WHITE	*****	4 1/2 x 6 5/8	Click Here
April	SHINOLA Presents "Lincoln Highway"	Syndicate Store Manager	3 13/16 x 6 5/8	Click Here
April	SHINOLA Presents "Lincoln Highway"	Progressive Grocer	3 13/16 x 6 5/8	Click Here
May	Greatest Campaign in the History of SHINOLA WHITE	Syndicate Store Manager	3 13/16 x 6 5/8	Click Here
May	Greatest Campaign in the History of SHINOLA WHITE	Progressive Grocer	3 13/16 x 6 5/8	Click Here
June	NEW! Shinola for Children's Shoes	Syndicate Store Manager	4 1/2 x 6 5/8	Click Here
Aug	NOW! Greatest Display Deals Ever	Progressive Grocer	3 13/16 x 6 3/4	Click Here
Sept	For Fast Turnover-Easy Profits	Syndicate Store Manager	4 1/2 x 6 5/8	Click Here
Sept	Stock up on Shinola	Progressive Grocer	3 13/16 x 6 3/4	Click Here

Print Ads 1940--Lincoln Highway Radio Show--1941

WEEK	SHOW DATE	STARS	THEME	VIEW AD
1	March 16, 1940	Burgess Meridith & Jane Higby	Boy Meets Girl Romance	Click Here
2	March 23, 1940	Luther Adler	Lonely Hitchhiker Finds Danger	Click Here
5	April 13, 1940	Ethel Barrymore	Mother and Son	Click Here
13	June 8, 1940	Walter Huston	Crippled Doctor Finds New Life	Click Here
17	July 6, 1940	Una Merkel	Love on America's Greatest Road	Click Here
23	Aug 17, 1940	Franchot Tone	Gripping Drama on Lincoln Highway	Click Here
27	Sept 14, 1940	Francis Farmer	Complete Play on Greatest Highway	Click Here
30	Oct 5, 1940	Luise Rainer	Love on America's Greatest Road	Click Here
33	Oct 26, 1940	Joan Bennett	Thrilling Love Story	Click Here
34	Nov 2, 1940	Raymond Massey	Inspiring Patriotic Drama	Click Here
39	Dec 7, 1940	Henry Hull	*****	Click Here
40	Dec 14, 1940	Henry Hull & Rosemary Lane	*****	Click Here
44	Jan 11, 1941	Raymond Massey	Gangster Meets Society Wife	Click Here
94	Dec 27, 1941	Jean Hersholt	Mr. Van	Click Here

Any Additional Ads or Information Will be Appreciated Please Email Below--Thanks!!

BACK

HOME

FORWARD

Designed By: The Starman

You are Visitor #

Since July 31, 2002