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The Lincoln Highway National Museum & Archives 102 Old Lincoln Way West Galion, Ohio 44833 (419) 462-2212 Voice
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It appears only 14 Lincoln Highway "Print Ads" were produced.
All twelve of the 1940 "Ad Slicks" are original and came from the files
They are the only known copies.
The last "Print Ads" are from the San Francisco Examiner
Apparently there were no Ads placed in 1942.
While it seems strange for such huge gaps
The "Trade Ads" from Progressive Grocer and Syndicate Store Merchandiser
"American Weekly" and "This Week" were both Sunday Magazine inserts in
However, after rather extensive searches in both no Ads have been found.
The "Print Ads" feature the weekly "Hollywood Star" with Theme
of Benton & Bowles Advertising Agency in New York City.
and ran on January 11th and December 27th in 1941.
in frequency and placement,
searches in the San Francisco Examiner &
Los Angeles Times reveal this to be the case.
discribe a "Big Newspaper Campaign" every week,
PLUS a "Smashing magazine campaign to big volume shoe polish usuers"
PLUS "Big full color ads in "American Weekly" and "This Week"."
big city papers and produced by the Hearst Corporation and United Newspapers.
and appeared in newspapers across the Country.
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Trade Ads 1940--Lincoln Highway Radio Show--1940 |
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Print Ads 1940--Lincoln Highway Radio Show--1940 |
| Week # 1 March 16, 1940
Burgess Meridith |
Week # 2 March 23, 1940
Luther Adler |
Week # 5 April 13, 1940
Ethel Barrymore |
| Week # 13 June 8, 1940
Walter Huston |
Week # 17 July 6, 1940
Una Merkel |
Week # 23 August 17, 1940
Franchot Tone |
| Week # 27 September 14, 1940
Francis Farmer |
Week # 30 October 5, 1940
Louise Rainer |
Week # 33 October 26, 1940
Joan Bennett |
| Week # 34 November 1, 1940
Raymond Massey |
Week # 39 December 7, 1940
Henry Hull |
| Week # 40 December 14, 1940
Henry Hull & Rosemary Lane |
| Week # 44 January 11, 1940
Raymond Massey |
Week # 94 December 27, 1941
Jean Hersholt |
| Any Additional Ads or Information Will be Appreciated Please Email Below--Thanks!! |
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