The Lincoln Highway
National Museum & Archives
102 Old Lincoln Way West
Galion, Ohio 44833

(419) 462-2212 Voice
(419) 462-2214 Fax
(419) 566-0790 Cell



Lincoln Highway Radio Show
48 Stations from Coast to Coast
NBC Red Network

It appears only 14 Lincoln Highway "Print Ads" were produced.

All twelve of the 1940 "Ad Slicks" are original and came from the files
of Benton & Bowles Advertising Agency in New York City.

They are the only known copies.

The last "Print Ads" are from the San Francisco Examiner
and ran on January 11th and December 27th in 1941.

Apparently there were no Ads placed in 1942.

While it seems strange for such huge gaps
in frequency and placement,
searches in the San Francisco Examiner &
Los Angeles Times reveal this to be the case.

The "Trade Ads" from Progressive Grocer and Syndicate Store Merchandiser
discribe a "Big Newspaper Campaign" every week,
PLUS a "Smashing magazine campaign to big volume shoe polish usuers"
PLUS "Big full color ads in "American Weekly" and "This Week"."

"American Weekly" and "This Week" were both Sunday Magazine inserts in
big city papers and produced by the Hearst Corporation and United Newspapers.

However, after rather extensive searches in both no Ads have been found.

The "Print Ads" feature the weekly "Hollywood Star" with Theme
and appeared in newspapers across the Country.

Trade Ads
1940--Lincoln Highway Radio Show--1940
Month # 1
March, 1940

SHINOLA Presents
"Lincoln Highway"

Syndicate Store Merchandiser
Progressive Grocer
4 1/2 x 6 5/8 inches

Month # 1
March, 1940

The Greatest Campaign
in the History of Shinola White

Syndicate Store Merchandiser
Progressive Grocer
4 1/2 x 6 5/8 inches

Month # 2
April, 1940

SHINOLA Presents
"Lincoln Highway"

Syndicate Store Merchandiser
Progressive Grocer
3 13/16 x 6 5/8 inches

Month # 3
May, 1940

The Greatest Campaign
in the History of Shinola White

Syndicate Store Merchandiser
Progressive Grocer
3 13/16 x 6 5/8 inches

Month # 4
June, 1940

NEW! Shinola
for Children's Shoes

Syndicate Store Merchandiser
4 1/2 x 6 5/8 inches

Month # 6
August, 1940

NOW! The Greatest
Display Deals Ever Offered

Progressive Grocer
3 13/16 x 6 3/4 inches

Month # 7
September, 1940

For Fast Turnover-
Easy Profits

Syndicate Store Merchandiser
4 1/2 x 6 5/8 inches

Month # 7
September, 1940

Stock Up on Shinola
2-IN-1 and Jet-Oil

Progressive Grocer
3 13/16 x 6 3/4 inches

Print Ads
1940--Lincoln Highway Radio Show--1940
Week # 1
March 16, 1940

Burgess Meridith
Boy Meets Girl
Romance

Week # 2
March 23, 1940

Luther Adler
Lonely Hitchhiker
finds Danger

Week # 5
April 13, 1940

Ethel Barrymore
Love and Sacrifice
on America's Greatest Highway

Week # 13
June 8, 1940

Walter Huston
Crippled Doctor
Finds New Life

Week # 17
July 6, 1940

Una Merkel
Love on
America's Greatest Road

Week # 23
August 17, 1940

Franchot Tone
Gripping Drama
on Lincoln Highway

Week # 27
September 14, 1940

Francis Farmer
Complete Play
on Greatest Highway

Week # 30
October 5, 1940

Louise Rainer
Young Girl finds Love
on America's Greatest Highway

Week # 33
October 26, 1940

Joan Bennett
Thrilling
Love Story

Week # 34
November 1, 1940

Raymond Massey
Inspiring
Patriotic Drama

Week # 39
December 7, 1940

Henry Hull
*****
*****

Week # 40
December 14, 1940

Henry Hull & Rosemary Lane
*****
*****

Week # 44
January 11, 1940

Raymond Massey
Gangster
Meets Society Wife

Week # 94
December 27, 1941

Jean Hersholt
Mr. Van
*****

Any Additional Ads or Information Will be Appreciated
Please Email Below--Thanks!!



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